THE FIRST-EVER LIVE-STREAMED SPORTING EVENT AT AN IMAX THEATRE IN NORTH AMERICA
Golden State Warriors fans, known collectively as Dub Nation, root for arguably the best team in the NBA. With the team on their way to a regular season wins record in 2016, more than 150 consecutive sold out games, and the largest Season Ticket Holder waitlist in the NBA, demand to see the team live has made tickets hard to come by. To bring fans closer to their favorite team, American Express emulated the Oracle Arena experience at a local IMAX theatre, live-streaming one game just for Card Members. It was the first-ever live streamed sporting event at an IMAX theatre in North America. The experience sold out in under five hours.
We created promotional posters for the event that were used for social and in-theater marquees (placed weeks before the event).