YOU CAN'T SMELL LIKE AN NBA SUPERSTAR. BUT NOW YOUR KIA CAN.
Our latest work for Kia Motors unveiled their newest innovation: air fresheners with the "distinct in-game musk" of your favorite NBA teams.
We revamped a forgotten piece of automotive paraphernalia to excite and engage NBA fans—giving them a new, compelling reason to stop by their local Kia dealership for a test drive.
Over 18,000 air fresheners were created and distributed to 190 dealerships across America. Additionally, the content was made available for dealers to run in local markets and the 190 participating dealerships.
The video launched with Creativity naming it an Editor’s Pick, and The Drum and LBB also provided great coverage. Finally, NBA star LeBron James gave an unsolicited approval on Twitter to his 34.5 million followers.
Film | Social
THE FIRST-EVER LIVE-STREAMED SPORTING EVENT AT AN IMAX THEATRE IN NORTH AMERICA
Golden State Warriors fans, known collectively as Dub Nation, root for arguably the best team in the NBA. With the team on their way to a regular season wins record in 2016, more than 150 consecutive sold out games, and the largest Season Ticket Holder waitlist in the NBA, demand to see the team live has made tickets hard to come by. To bring fans closer to their favorite team, American Express emulated the Oracle Arena experience at a local IMAX theatre, live-streaming one game just for Card Members. It was the first-ever live streamed sporting event at an IMAX theatre in North America. The experience sold out in under five hours.
We created promotional posters for the event that were used for social and in-theater marquees (placed weeks before the event).
With a strong claim and a powerful roster of athletes, Powerade sets the tone to be a complete sports drink.
Film | Digital
Powerade Zero has zero calories, the leading competitor has much more. This campaign demonstrates that with a side by side comparison.
Film | Digital
So here's a shot at pharma (who knew it could be fun).
The purpose: to educate at-risk people and their loved ones about very high triglycerides, but in a thought-provoking, entertaining and sharable way. And who knows more about the benefits of fish oil then, well, fish? To bring it to life, we highlight the banter between two Striped Bass—Sal and Marty—who discuss the merits of exercise and a healthier diet, as well as some other rather inane stuff. It quickly became Twitter's Top 5 Performing Health Campaign ever.
Film | Social | Mobile
Strange activity happens all across the globe when Verizon launches their first 4G LTE phone, the Droid Charge. This campaign showcased the fusion of 4GLTE speed and the power of a Verizon Droid phone.
Film | Digital
We called upon comedian Sacha Baron Cohen to promote the NBA's upcoming season. In this campaign, Sacha, the star of HBO’s Emmy-award nominated ‘Da Ali G Show,’ interviews NBA elites as only the well uninformed Ali G can only do.
Film | Web Series
New York is blessed with two great professional football teams that shares its name. This campaign wanted to celebrate just that. Actually, it wanted to compete for it...
Film | Digital
Thousands of new Instagram followers, tons of press, and one cease & desist.
To help Dos Toros Taqueria launch their 4th restaurant in Williamsburg Brooklyn, we created Citi-Guac. A 5-day street activation which hijacked Citi-bikes to make them look like Dos Toros delivery vehicles. Using custom-made delivery boxes, we distributed free chips & guacamole and a Tecate redemption with each picture posted on Instagram. Our riders were given jammy-packs that played hip Mexican music while en route.
Just another day with a family of quarterbacks.
Trying to make a push back into the market, FILA is back with a new shoe for the everyday adventure. This campaign illustrates that the shoe is ready for a variety of them.
Brooklyn Lager ambient media campaign that's close to home.
Monster.com asked us to create a billboard that showed how it was the best at matching skill sets to job openings, so we used the billboard to find a billboard painter. True Story.
Print | Outdoor
"The Walkers" was a digital experience to funnel potential Johnnie Walker drinkers to scotch tasting events with lifestyle content specifically targeted to their interests and habits.
New Super Street Fighter 4 is back and fans are happy once again.
Digital | Print
Mountain Dew teamed up with infamous And1 street ballers for a fun print campaign. Plus shooting with Jim Fiscus is always good times.
So for a brief moment Vince Young was the next best thing in the NFL. Reebok wanted to capitalized on that.