BASKETBALL DECONSTRUCTED

All-Star Weekend is a celebration of more than just basketball. It’s where art, tech, and of course the culture of basketball intersect. So, we deconstructed basketball, so fans could see and feel basketball in a new, yet familiar way – part interactive hoops museum, part Instagram paradise.

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CLIO SPORTS: 01 Silver + 02 Shortlists

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Role: CD
Partner: Bharat Kumar
ACD Art: Greg Tatum
ACD Art: Mike Costa
ACD Copy: Greg Weber
Senior Copywriter: Bob Tallman
CCO: Omid Farhang